Writing Nuts & Bolts

The following are tips excerpted from the "Nuts and Bolts" presentation I'll be doing for the Lakeland American Christian Writers this week. If your writer's group would like a live or phone-conferenced workshop, contact me at www.DeboraCoty.com

1. Beware lest rambling descriptions run away with you. Like this Wretched Writer Award winner: "The rising sun crawled over the ridge and slithered across the hot barren terrain into every nook and cranny like grease on a Denny's grill in the morning rush, but only until eleven o'clock when they switch to the lunch menu."

2. Drop the reader in the middle of a scene without throat-clearing (preamble or introduction). Skillfully craft your lead paragraph so that you're imparting lots of information without being obvious.

Here's a good example from one of my faves, Before the Dawn Wind Rises by Laurie B. Clifford. It's not breakneck action (not that kind of a story), but it's got teeth: "We had been married 11 years when I first noticed that Bobby used his fingers to push his food onto his fork. We were having breakfast on the greenhouse porch, autumn blazing like a fandango dancer around us. Janie and Susie were fighting over whose toast had the most cinnamon sugar."

This short passage tells us:
1. The story is written in first person (informal diary form) and the protagonist is a woman, married with two daughters.
2. The family is somewhat affluent (I don't have a greenhouse porch, do you?).
3. A hint of marital discord (forshadowing a major subplot).
4. The time of day and season of the year.
5. A light tone is set right away; indeed, subtle humor riddles the entire book.

3. Avoid too much dialect, which can become confusing, offensive, or out of vogue. Don't risk outdating your book or turning off your reader. The days of Brer Rabbit are no more.

4. Avoid eyeball walls at all costs. (Anything that stops the flow of words; that halts the movie playing inside the reader's head - may be an obscure word, confusing passage, or redundant phrase.) If the reader has to go back and re-read the sentence to understand it, you've just scored a D- in Writing 101.

5. Use concise, precise writing. Take the time to find the perfect word or phrase. Don't say in five words what you can say in two. Blaise Pascal said, "I have made this longer because I have not had the time to make it shorter."

Write tight!

A Select Arrow

Have a blessed Christmas!

For this week of holy expectations, I'd like to share with you one of my favorite excerpts from Grit for the Oyster: 250 Pearls of Wisdom for Aspiring Writers

The eve of my 49th birthday waned melancholy as I lay on my back in bed, staring at the ceiling. I had just received yet another rejection letter from an agent regarding my recently completed book.

It's not that rejection was anything new; I'd collected enough rejection slips during my four years as a professional writer to papar mache a pinata. A big one. Maybe a life-sized rhinoceros. Okay - ten rhinoceroses, six wildebeests, two heifers, and a partridge in a pear tree.

No, rejection per se was not what troubled me. I knew that in the literary game, par for the course is to receive ten rejections to every one acceptance. What bothered me was the nagging suspicion that I'd misheard my calling. That God had said, "fight a crook" or "bite a snook" instead of "write a book."

Glancing down at my opened Bible, my eyes focused on a passage from Isaiah: He has made my mouth like a sharp sword; in the shadow of His hand He has concealed me, and He has also made me a select arrow; He has hidden me in His quiver.

My heavenly Father was sending me a note of encouragement: He wil personally take on the enemies before me, running interference with His tall, strong stature so that I can find rest and peace in the protective shadow of His cupped hand. I can't think of a safer place to be.

And best of all, I am a select arrow. Not just any arrow - a select arrow. A flint-sharpened, friction-polished, exclusive weapon specially designed to pierce the tough outer shell of God's intended targets and speak God's message to their hearts through the written word.

There is no other arrow like me, no person with the exact same background, experiences, and perspective the Lord has given me. I am the only one that can accomplish the task God has customized for me.

For now, I am concealed. Undistinguished. Unknown. He has hidden me in His quiver until the right time to use me in battle Only at tht specific time will I be most effective for His glory.

Preparing for a Golden Anniversary

This is the fifth and final entry in a series: Manuscript to Book Metamorphosis. Scroll down to read the previous posts if you haven't already: Proposals form the Heart (9/23/09), After the Proposal: the Wedding (9/30/09), Signing in Blood (10/7/09), and Proof is in the Putting (10/14/09).

After finally receiving your long-awaited book in the mail (and weeping with joy for two solid days), it's time to put your marketing plan into place. That includes newsletters, e-mail blasts, sending out press releases, querying radio, TV, newspaper and any other media source you can think of for interviews, donating copies to libraries, sending out copies for reviews in high profile venues (especially online), enter contests, and securing book signings.

For the latter, I recommend seeking non-traditional settings such as coffee houses, tea rooms, gift shops, libraries, craft fairs, etc. so that you can pocket more proceeds from book sales without having to share huge cuts with hosting bookstores. If you really want that traditional bookstore signing high, Barnes & Noble stores usually offer two local author book signings per year (spring and fall), which you can sign up for in advance.

Unless a bookstore carries you books, it's difficult to book a signing (another reason to explore non-traditional venues for first books).

A major outlet for promoting and selling your books is to begin speaking to groups interested in your genre, i.e. church women's groups for inspirational self-help books. Focus on presentations that will help them in some way - you will be more in demand if you meet a felt need. Developing and dispensing a professional-quality brochure about your presentation options is a very good idea. Offer a video sample of you speaking on your website for easy reference for those considering your services. Apply for national speakers bureaus for more extensive exposure.

If you haven't already, I recommend having eye-catching bookmarks printed as your best and cheapest means of advertising. You can get good quality and prices online from companies such as Printrunner (shop around) - don't be chinchy on these; they speak volumes to prospective readers. I include the cover of my newest book on one full-color side and on the back, list my other books, website (from which they can contact me), and a few brief endorsements if there's room.

Many authors create (or pay someone else to create) book trailers to post on YouTube and other online sites. Trading links and blog interviews with other authors is a fine idea so that your book gets as much exposure as possible. Mention the title, positive reviews and blog interviews as often as possible in Twitter, Facebook, and your blog.

New ideas for your next book should already be bouncing around in your head; don't let the grass grow under your feet. Capitalize on the buzz surrounding your book to create interest in the next book. It's all about the future!

Now you're on your way to a long and fulfilling union with the publishing industry!

Proof is in the Putting

This is the fourth in a series: Manuscript to Book Metamorphosis. Scroll down to read the previous posts if you haven't already: Proposals form the Heart (9/23/09), After the Proposal: the Wedding (9/30/09), and Signing in Blood (10/7/09).

During the 4-12 months of editing and rewrites, your manuscript will be marinating in the minds of your publisher's marketing and editorial teams. They will decide whether to change your title for better marketing (don't be shocked - it often happens!), and cook up some concepts for cover design. You'll be included in the idea-bouncing process, but understand that the final decisions are theirs, not yours. Most publishers are gracious and listen intently to what you have to say, but when you signed that contract, you relinquished final say to their years of expertise.

You will likely be asked to seek endorsements for your book (the biggest names possible in your genre). Agents can be very helpful in obtaining these blurbs - they have connections you don't and a host of other clients who would be delighted to get the free publicity. These will be included inside or on the front or back cover of your book, again your publisher's decision.

Early on, the sales team will receive sample chapters and probably your proposal as well so they have a good feel for the type of book they'll be pitching. They prepare a Sales Sheet for their sales force to begin promoting your book to industry buyers. They'll shift into fast gear several months before the release date.

Back to putting the proof to bed. When you and your content editor are finishing polishing your manuscript to the best of your ability, it proceeds to a copy editor, who corrects grammar, typos, footnotes, quote permissions and punctuation. A completed copy will be sent to you for your input.

After final proofing, it's sent to typesetting, where the layout is finalized. A completed "galley" is sent to you, where you peruse every jot and tittle for one last time. This is your last chance to catch any slippery errors that might have slid by.

Then HOORAY - on to the printer!

Stay tuned next week for the final installment of this series: Planning for a Golden Anniversary

Signing in Blood

This entry is third in a series called Manuscript to Book Metamorphosis (be sure to scroll down and read the previous two posts if you haven't already: Proposals from the Heart and After the Proposal, Marriage).

So you've finally made it to that over-the-rainbow place where your book dream is actually coming true; your manuscript has been accepted by a publisher! Yay! (pause for cheers here)

Believe it or not, the real work is just beginning!

First you or your agent (if you're fortunate enough to have one) will receive a contract which should be reviewed with a good, strong magnifying glass. Included will be such items as your royalty (ranges from 6% to 16% for first books) and your advance.

Contrary to popular belief, an advance is not free money; it's exactly what it says it is - an advance of the royalties the publisher expects you to make in book sales during the first 6 months. This choice morsel (although it's never as juicy as you hope it will be) is simply to allow you to eat during the 1-2 years before you book actually hits bookstores (one of mine took nearly 3 years). You won't receive further royalties until you "earn out" your advance. If by chance you don't earn out your advance, some publishers require the author to pay back the difference (check your contract for fine print).

Many authors (including myself) opt for a relatively small advance, which they usually sink right back into book promotion/marketing, to avoid the acid burn of worrying about earning out the advance. The advance is usually paid in halves; half upon signing the contract and the other half when they receive the completed manuscript.

Other items included in the contract are the due date and length of the manuscript, release date,
rights (electronic, domestic and foreign), revision requirements, author copies (you receive complimentary copies, usually anywhere from 10 to 50; some negotiate for more), and a myriad of other details that your agent should discuss with you. Make sure you understand everything.

Many points are negotiable and this process can last several days to several weeks. Remember, it's like buying a car - the first offer will likely be low and negotiating is actually expected. After ping-ponging a few times until points are agreed upon, the final contract is drawn up by the publisher, signed by both parties, and a copy is returned to you. The advance check will follow within a matter of weeks.

You are then put in touch with your assigned editor and begin to hash out your editing schedule and rewrites. You will be given a written and verbal synopsis of the process and expectations and then you buckle your seat belt and hit the gas on revising your manuscript.

Your editor will be hands-on at this point and will become intimately involved in your work. This will chafe at times. Sort of like a boody rash. You may differ in opinions, but choose your battles. Bear in mind he/she has been in the biz longer than you have and likely has a broader perspective of what sells and what doesn't (that means success for you in the long run).

A measure of author angst is usually involved at this stage as you hold your breath to see how your beautiful "baby" will be dissected. Sometimes an arm is detached, a foot is grafted onto a tummy, or the head is turned around backwards. But you must believe that the result will be better and even stronger than before.

This back-and-forth process between you and your editor will continue until your manuscript is spit-shined and polished to a blinding gleam. Just like your pearly whites as you smile at the incredible almost-finished product.

Stay tuned next week for the fourth stage: Proof is in the Putting

Proposals from the Heart

Had any good proposals lately?

Not marriage, silly. Book proposals, of course.

Since my mind has been totally absorbed lately with preparing the proposal for my new book, I thought I'd review the contents of a good proposal with you. You'll probably end up with 10-20 pages (be sure to number them and include your name/title at the top of each page), depending on the length of your sample chapters. Before submitting (of course you've already sent a one-page query at this point and have received the green light to send the proposal) , make sure you study the guidelines of each agent/publisher you're targeting. You may need to tailor your proposals separately if there's more than one.

One sentence synopsis: difficult as it is, you need to be able to boil the gist of your book down to one sentence. This nutshell description will come in handy for the rest of your life when answering the on-the-run question, "So what's your book about?" It's basically a teaser designed to give the general topic but mostly entice the listener to want more. Example from my novel, The Distant Shore: Because love is never too lost or too late.

One paragraph synopsis: These carefully crafted 2-3 sentences are slightly more expansive but need to be full of pull-the-reader-in power wordage without appearing forced. This is the description of your book which may very likely be used for publicity purposes.

Overview: 4-5 paragraphs that read like back cover copy, because that's basically what it is. Study the back covers of your favorite authors to see how they artfully blend description with can't-wait-to-dig-in enticing verbiage so that you simply must head to the check-out with this one.

Audiences: who is your target audience? Age, gender, special interests, affinity groups. Why will they buy your book? What will your book do for them? Don't ever say: Everyone everywhere will love my book. Might as well stamp AMATEUR on your forehead. Pin down a specific category: young adult, middle grade, women 18-35, empty-nesters, etc.

Book Mission: Why is it essential for your book to be out there? What need will your reader feel that your book quenches? You can't just say "entertainment" here - there should be a felt need that drives the reader to buy your book, e.g. for my book Mom Needs Chocolate, the mission was to help women make it through the motherhood tunnel with their faith not only intact, but stronger than it was before.

Format: page count, word count, bookstore category, book format (hard cover vs. paper), current status (completed, half finished, etc), and special features (photos available, side bar quotes, anything extra you can offer as options are a plus).

Author bio: not too long, but do list your most impressive writing-related accomplishments. DON'T list your curling or hotdog-eating awards unless that's what the book's about.

Publishing history: you may not have much to list here yet but the pub will want to know.

Marketing Strategy: How do you intend to help get the book out? What's your platform? (If you're not sure what this means, scroll back to previous posts where we've discussed platform.) Do you blog? Have you a website? Media contacts? Willing to travel for book promotion?

Potential Endorsers: Not a wish list of people with whom you have no contact, but honest-to-goodness potential names who will likely give you a decent cover blurb (as highly recognizable as you can get in the genre or interest groups for your book). You may be surprised how many kind people will help you out if you just ask. Always good to have 2-3 nailed down and included in the proposal (so get on the phone and e-mail and MAKE some contacts). These don't have to be long or detailed - look at book covers; notice effective one-sentence blurbs that grab your attention.

Competitors: List 3-4 books generally similar to yours. How is yours the same as this bestseller but at the same time, unique and different than all the other books in its genre? Give them a reason for taking a chance on your book.

Book Outline: Self-explanatory

Sample Chapters: Follow the guidelines put forth by the agent/publisher to whom you are pitching. Some require 3 chapters, some more. Include an introduction if you have one.

Now pump it up and get going!

The good, the bad, and the insane.

It was a week of near disasters and glorious victories. Pits and peaks Mountain tops and sink holes. Typical writers' terrain.

Pit: After driving 4 hours to speak to a writer's group, I noticed the sky was getting ominously dark. Three miles from the venue, the torrents broke loose. With nowhere to park near the appointed building, I was forced to run through the downpour with my dinner plate-sized umbrella (which the wind turned inside out almost immediately) in my dry clean only suit and heels.

The wide expanse of parking lot? Well, to quote a famous title, a river ran through it.

As I traversed the first ankle-deep puddle, I watched helplessly as my box of books perched atop the wheeled suitcase carrying my presentation materials tipped - in slow motion - and descended to the wet earth. My books, my precious slaved-over, paid-for books that could not be returned, scattered far and wide as the deluge did it's best to ruin as many as possible.

At least my tears blended in with the rain and tendrils of hair dripping down my face.

Only 5 people braved the elements to attend.

Peak: Two days later, my hometown Tea Tasting/Book Signing at a lovely Tea Room was a smashing success. sunny skies, gorgeous surroundings, lots of old friends to hug, a delicious lunch, and more than 80 books sold.

Pit: My long anticipated first nationally broadcast interview on NBC was preempted by a dog food commercial. After notifying hundreds of local fans to tune in or tape the Daytime show on our local affiliate, WFLA, Spouse and I watched with bated breath for the entire hour and . . . no Mom Needs Chocolate interview. So deflating.

Frantic calls to my publicist followed, then her queries to the show's producer. What happened?

It turns out the segment containing my spot was sold to an advertiser (money, of course, trumps everything else) locally, so the interview aired all over the rest of the country, just not on our Tampa affiliate. Most embarrassing for me and difficult to explain to the fine folks who came home from work, flipped on the recorded show, and watched the whole hour expecting to see me. I was bummed all day.

Peak: A wonderful hour-long radio interview with WMMK Talk Radio. Yay! Redemption!

Pit: My agent isn't crazy about the title or content of the new book I've been slaving over.

Peak: But he wants it anyway. By the end of the week. Yikes!

So there you have it - a typical week in the life of a writer. The good, the bad, and the insane.

A Writer's Journey Continued

Marketing. A single word that encompasses a boatload of time, energy, and yes, expense.

In these days of rampant self-publishing, I'm amazed at the number of new authors I meet who truly believe the hard work is over once the manuscript is bundled off to the printer and now it's Easy Street. Sit back and watch the sales roll in.

Many writers enter Publishing World without a clue to the vast occupation that awaits them once their book sees the light of print: phone calls, e-mails, creating brochures and flyers, business cards, establishing and maintaining a web site, blogs, visiting book stores, pitching to reviewers and media to name a few tasks.

That is, of course, if you plan to sell more than the average 75 copies self-published books chalk up.

The key to a successful book launch is to do your homework. Talk to other authors, research what works and what doesn't, visit how-to sites and author/agent blogs, ask questions, listen and implement. Establish a marketing plan and stick to it, revising along the way as necessary.

Working your day job is no excuse. If your book is important to you, you'll make it a priority with whatever time you have. Take me for example. During the four years since my first book came out, I've worked two to three days a week as an orthopedic occupational therapist and until last year, also taught piano lessons.

Last night I met the producer of the audio version of my book, The Distant Shore, and spent two hours recording original piano music to be used for credit and chapter lead-ins. I just labored for three days to mail 200 brochures to churches regarding my Grace Notes speaking ministry and two new inspirational releases, Mom Needs Chocolate (Regal) and Everyday Hope (Barbour). I'm awaiting a call from an Atlanta radio station for an interview this morning, and will leave tomorrow for north Florida to speak to a writer's group in Jacksonville Thursday night and attend a Tea Tasting & Book Signing at the Strawberry Tea Room in Starke on Saturday.

These events didn't magically happen. They are the the culmination of months of phone calls, e-mails, mailings, personal contacts - just plain hard work.

So if you're one of the brand spanking new authors who approaches me, gushing with expectations of awards, accolades and offers about to descend upon you, please forgive my bland smile. It's the smile of the tired, sweaty gardener who knows a beautiful rose garden doesn't just magically happen.

Who's Your Daddy?

Hey, check out my newly posted TV and radio interviews at www.DeboraCoty.com! And if you're from Florida, don't forget to sign up for the exciting and informative Florida Inspirational Writers Retreat on Nov. 14 (details also on my website). Low cost! Enormously beneficial!

Here's an excerpt from Grit for the Oyster: 250 Pearls of Wisdom for Aspiring Writers:

"I recall listening to an audio tape of my now twenty-four-year-old son as he sang a very off-key rendition of "Jesus Loves Me" at age three. In the opinion of most people, his skills would be considered rudimentary, even lacking.

But I was deeply touched by the most beautiful voice on the planet, blessed and proud as only a parent can be. I taught him that song, and he was doing his part to learn and improve.

That's exactly the way God, our heavenly parent, views our writing skills. He taught us everything we know, through avenues of formal education, experience, and aptitude. Now it's up to us to continue learning and improving.

If we view our writing careers through the Daddy filter, the pressure of being "good enough" is lifted. Our Heavenly Father will be blessed and proud of our accomplishments on any level."

From the chapter "Who's Your Daddy?"

A Writer's Journey Continued

Isn't it motivating to hear the stories of successful writers like Suzanne's below? She's not only my friend but one of my literary heroes. And here's why:

Suzanne is humble about her talents and accomplishments, never tooting her own horn, although she should have her own symphony.

She is always gracious, even in the face of rejection and adversity.

Whenever a friend needs advice or emergency editing, she's there, dropping whatever manuscript she's working on, ignoring deadlines, giving you her undivided attention.

She's a role model for putting people ahead of productivity (something I struggle with daily). That's not to imply her kitchen is a pigsty or cobwebs wreath her closets.

She is quite knowledgeable about writing nuts and bolts and the industry itself and is willing to share that knowledge with other writers to help them succeed as well.

I thank God for leading me to my relationship with Suzanne, as well as Faith and Joanna, my other co-writers for Grit for the Oyster. We were an odd quartet, but God knew how compatible we would be, fitting us together like pieces to an unseen puzzle. You don't know what it's going to look like until suddenly, voila, it's finished and the result is a beautiful work of art!