Saturday, October 24, 2015

Marketing 201

As you already know, if you've been marketing your books recently, brief videos are now considered the way to go. 

In our crazy-busy society, rushed people only have precious few minutes to devote to your marketing efforts, and 1-3 minute videos fit the bill. 

YouTube, of course is the preferred distribution outlet, so if you don't already have a YouTube account, you should definitely consider it. 

With my Too Blessed to be Stressed Cookbook slated for release Nov 1, I've been turning out quite a few brief videos lately (kudos to my husband, videographer extraordinaire), like the introduction to my cookbook above. (By the way, it may appear a bit off center on your computer, but it's centered in the YouTube clip.)

Also on YouTube (and the Too Blessed to be Stressed Cookbook page on my website, are three video clips showing how to make some of the super-simple, delicious foods from the cookbook. I've titled them all "Stress-Free Cooking" so they're easy to find online and all in one place.

Another hot marketing tool these days is Pinterest, one of the most popular social media sites. I've developed dozens of Pinterest pins depicting dishes from the Too Blessed to be Stressed Cookbook, under the heading, of course, Stress-Free Cooking. I staged and photographed each dish myself, after studying professional cookbook photos. My assistant designed each pin so that if you click on the food photo to get a better look, it automatically shoots you right to the Amazon ordering page for the cookbook.

Cool idea, huh?

So far, so good. Lots of great feedback from readers and FB friends. I'll let you know how it goes.

Do you have some great marketing tips you can share?