Wednesday, January 23, 2013

Slap on the Chaps and Hit the Promo Trail

Well, it's book release time again and my promo stallion is chomping at the bit.  

Fear, Faith, and a Fistful of Chocolate hits bookstores in less than two weeks, so it's time to hit the promo trail once again. Nobody ever said this writing journey was easy, and believe you me, I've got the saddle sores to prove it.

It takes a lot of planning to get those doggies movin' and keep 'em movin' movin' movin' ... rawhide! (If you're humming that TV show jingle right now, you're as old as me!)

I received my first media interview this week from CBA Retailers + Resources magazine, and it was a great start:

"Books about fear typically aren't fun to read, but this one is. Coty's humor is natural and unforced, and she strikes the perfect balance of lightheartedness and seriousness. Her chatty, relaxed tone will put readers at ease, and her approach to Christianity is genuine and non-preachy. This book would make an excellent group study, but it's also valuable for individual use."

That review - perfectly timed to coincide with my book release date - was possible because my astute publicist sent out pre-pub (also called galleys or ARCs for Advanced Reader Copies) weeks ago. Also strategically timed are articles set to come out in two different newspapers - one next week, and the other the following week.

My first interview about F3 was last night with Dottie Coffman and will air today on several weekday radio shows in the Atlanta area and on two different internet radio shows, and Several other radio interviews are already lined up and new requests should start trickling in almost daily via my publishing house PR department, and the freelance publicist I hired. 

I have a local LifeWay bookstore signing scheduled for Feb 9 (from 11 am - 2 pm at the Brandon LifeWay on 169 Brandon Town Center Dr if you're in the Tampa vicinity), and my big FaceBook launch party is on March 7 at 8 pm EST. Click on this link to find out more and sign up to win awesome prizes that night  I hope you'll plan on joining me for a real blast with fun folks from all over the planet. 

Invitations to speak at Valentine's and Mother's Day events are beginning to roll in, and I'm in the process of nailing down dates for engagements from Alabama to North Carolina to south Florida.

It's a fun time, a busy time, and also a time to be extremely grateful to Papa God for the opportunity. And I truly am.

So the new calves (books) are branded, roped and corralled. Now I just have to figure out how to get them from the ranch into the wild, wild west. And east. And north and south!