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Thursday, May 19, 2016

Revisiting Why

My fave literary image says it all
An aspiring writer asked me this week the question authors who've been around any length of time inevitably get: Why do you write?

I know I've addressed this question before, but it's been a while, so perhaps you will indulge me revisiting the issue.

It's a hard question to answer, really. It's like asking someone why they eat chocolate. You just do. Even though you know it's going to result in sleepless nights, thigh-u-lite, and humpback whales beached on your hip bones (I call that OOPS: Obstinate Orca Propagation Site).

You do it anyway. Idiocy, right?

So that's sort of why I write. I can't NOT write.

I certainly didn't become a writer for the money. I became a writer despite the money. It cracks me up when people say, "Wow, you've got 35 books out now? You must be rolling in the dough, eh?" (Yes, people actually say this; crassness knows no shelf life.)


I want to respond, "Sure. Pizza dough, bread dough, waist rolls, and muffin tops. That's about the extent of it." Mindless nibbling stokes the creative fires and there's no time for exercise. I've padded my inner size 4 with much insulation since my book Mom NEEDS Chocolate released in 2009.

Yep, writing definitely entails lots of sitting, an enormous challenge for the gal who's the step beyond ADD.

My writing creed: The mind cannot absorb more than the tushie can endure.

Nor do I write to achieve fame. One of my readers summed it up best: "I just love your book. I've read it over and over since I had my stroke and I enjoy it every time. Now if I could just remember your name."

Writing is not the best way to build self esteem either.
Mathematically,  it stacks up like this:
                 1 bad review
     +  1,000 compliments    
        _________________
                 1 bad review

And the public speaking part of writing? Who'd ever thunk you couldn't write without speaking? Gone art the days when you could simply hide away in your writing cave and write; now you have to swear on a stack of suitcases that you're willing to leave home for weeks at the time (usually while you're trying to write your next book to meet your contractual deadline) in order for publishers to give your book manuscript a chance. They won't even look at it until you sign in blood that you're good to go. And go. And go.

So what that you're a diagnosed anomic (means you can't come up with the appropriate word out of thin air)? Or that you HATE airplanes? Or that stress breaks you out in hives and your hair falls out?

One of my writer buddies, Louis, said it best: "If everyone who thought they were a public speaker were laid end-to-end, it would be a fine idea to go off and leave them there."

So there you have it. I don't know why I write.

Wait. Maybe it has something to do with this letter I received last week.

"My name is Susana. I'm 21 years old, I live in Costa Rica. I read your Too Blessed to be Stressed book in Spanish, I really like it, was funny and I learned about God. It is my first Christian book and I feel how my life is changing. I'm thankful. Sorry for my English. I'm learning. God bless u!"

Yep. I'd say that's why.

So writing friend, why do you write?







Tuesday, March 22, 2016

Dancing Creeks

I'm a quitter by nature. I hate to admit it, but there it is.

In my pre-maternal days, if something wasn't going right or required an inordinate amount of effort, I'd just shrug and turn my attention elsewhere.

But when children came along, I could hardly ignore my daughter when she refused to eat, or let my son run out in the road because I was tired of correcting him for the thousandth time.

I had to grit my teeth and do again and again what was necessary to achieve the ultimate goal of my kids living through their childhoods.

It's tempting to pray for the elimination of the nuisances and obstacles in our lives, but we must realize that the creek would never dance if Papa God removed the rocks.

I've had to learn perseverance in my writing career. I've collected enough rejection slips to wallpaper the Ritz grand ballroom. But I figure that just as jockeys have to put up with horse poo as a vocational hazard, I must step over the piles of rejection notices, wipe the nasty off my books, and keep moving forward.

How do we find motivation to keep going when our reserves are drained?

Well, Cadbury always helps. But even more so: Focus.

That's why I've plastered my writing desk with reminders of why I do this writing thing ...


  • Photos of the three children I support with my writing income (Yvonne from Kenya, Charity from Uganda, and Felix from the Dominican Republic)
  • Inspirational quotes ("Work to become, not to acquire," ~ Elbert Hubbard).
  • Scripture ("Instead of worrying, PRAY" ~ Phil 4:6, MSG; "Whatever your hand finds to do, do it with all your might" ~ Ecc. 9:10, NASB)).
  • Personal goals ("April: create new speaking brochures!") 
  • Comics (Charlie Brown to Snoopy: I hate to tell you this, but your dinner is going to be about four minutes late ... Snoopy typing atop his doghouse: Like all great writers, I have known suffering").
  • Photos of my loved ones (row upon row of framed fun and happy memories).

 
So how about you? What motivates you to keep doing this writing thing?

Thursday, March 10, 2016

More Grit for Your Oyster!

Recently updated and re-released!


I'm ever so pleased to announce the makeover, update, and  re-release of Grit for the Oyster: 250 Pearls of Wisdom for Aspiring Writers.

Some of the awesome reviews:

"To those who feel called to write for the glory of God, Grit for the Oyster is like the 'Writer's Bible'"
~Ruth Carmichael Ellinger, bestselling author

"A treasure trove of encouraging words for writers..."
~Terri Blackstock, bestselling author of over 3.5 million books

"Helpful and soul strengthening ..."
~David Kopp, bestselling co-author of The Prayer of Jabez

"A must have on every writer's shelf that clearly joins the writer's path with the Christian walk."
~Christopher Havens, Educator (rating 5 out of 5 stars)

I just know you'll enjoy this delightful devo/how-to combo, chockful of real-life writing success stories, tips from bestselling authors, editors, and agents, and encouragement for your own writing journey. 

It would make a perfect gift for that aspiring writer in your life! 

Now available at Amazon and other online outlets. 


Thursday, March 3, 2016

Mountains and Mole Hills

Too imposing. Won't even try. 
No. No. No.

I refused to even consider it when my publisher asked me to write a 365-day devotional under the Too Blessed to be Stressed umbrella.

Seriously? You want me to come up with THREE HUNDRED and SIXTY-FIVE different readings, all about different topics, using different scriptures appropriate to each topic?

And each one 300 words or less? I can barely say my name in 300 words.

Uh uh. No way. It was a no-brainer for me. That mountain was w-a-y too big.

Scared my Fruits right off the Loom just thinking about it. Why, I can barely count up to 365.

Now this is more my speed. 
Then within the period of one week everything changed. Papa God stepped in. It was spring of 2015, shortly after I officially retired from my 36-year career as an occupational therapist to focus on writing.

I had just completed my Too Blessed to be Stressed Cookbook and was relaxing in the downtime (usually 4-6 months for most books) between submission of the completed manuscript and the month before the book's release when crazy-busy promotion begins.

I guess I got a little too relaxed. I started thinking, hey, now that I have more time, wouldn't it be nice to work on a longer-term project than the 3 months it usually takes to write a book?

And then two days later I ran across a Corrie ten Boom quote that rocked my world.

Now, this may not seem like such a big deal to you, but I'm a HUGE Corrie ten Boom fan (she's one of my all-time spiritual heroes) and thought I'd read every one of her many books. To find a quote that I'd never heard before was quite remarkable. It was about how we can grow our faith. And it seemed to be speaking directly to me:

"Attempt something so big that unless God intervenes, it is sure to fail."

Gulp. Those few words started working on me, boy.

The next day - the NEXT day - my publisher once again asked if I would consider writing a 365-devo under the Too Blessed to be Stressed brand. I positioned my fingers on my keyboard to immediately decline like I had before, but for some reason, those silly digits wouldn't move.

I wavered. Was Papa God trying to tell me something?

The next morning, my agent shot me an urgent e-mail asking why on earth he had a contract in his inbox for the 365-devo I swore I'd never, ever, in a million years tackle. I didn't know how to answer that. All I knew was that I was supposed to do it. I'd felt the holy elbow poke my side.

Then I sat down to write it.

I soon realized (after much head-banging and teeth-gnashing) that the only way to conquer this impassable mountain was to break it down into molehills. So I pulled out my calendar, circled the contracted manuscript due date, and did the math. In order to make my deadline, I'd have to spit out two readings every day, six days a week, for 6 months, allowing a week off for Thanksgiving, Christmas, and the impending birth of my twin grandbabies, and leaving 4 weeks at the end to self-edit and pull it all together.

So that's where I am now. 30 readings to go. The mountain peak is in sight.

I will readily admit dealing with a few panic attacks along the way, but mostly I've been awed and utterly amazed at the manna Papa God has provided. Time after time, I would be clueless about what my two ideas for the day would be - even as I sat down at the computer - and like manna in the wilderness, He'd somehow lay out just enough nourishment for that day, no more, no less.

Corrie was right.

It takes faith and scaling a few thousand molehills to get from here up to impossible.

"Nothing is impossible with God" (Luke 1:37, NIV).




 







Thursday, February 11, 2016

Work for Hire: Friend or Foe

A question I'm often asked at writing workshops: What are the pros and cons of work for hire versus waiting to try to land a royalty contract?

A good question indeed.

In Writing World, work for hire simply means you're paid up front for a project and agree to receive no further payment in the form of royalties after the work releases. And they retain the copyright.

In effect, you don't legally own the resulting book. The company that came up with the idea and paid you to write it does.

Conversely, if you sign a royalty contract, you may or may not receive an advance (these days you're usually talking about several thousand dollars for a first book) - which is not free money, but rather an advance payment of the royalties for book sales it is assumed you'll earn. Your publisher generously gives it to you early so you can continue eating during the months (sometimes years) until your book comes out.

It is then (after your book releases) presumed that your little hotcakes will earn out the advance already paid you within a few months, after which you'll begin receiving the 10, 12, or 14% royalty (maybe even higher) your publisher promised to pay in your contract for ongoing book sales. And the copyright is in your name.

Herein is the conundrum.

The author must weigh the consequences before they happen and decide if it's too risky to depend on future royalties (which may not happen with dismal book sales), or accept a chunk of cash up front and miss out on the windfall if the book's a blockbuster.

For many starving authors, it's a moot point. They need the money NOW so work for hire it is.

But for aspiring authors just starting out, there may be other points to consider.

Take me, for example. Back in 2009 when I was just starting out, I was offered a work for hire project by a publisher with whom I was hoping to eventually land a royalty contract. At the time I had three books out that had been published by a small press, and was itching to add another book with my name on it to my resume. However, I didn't want to use up all my best material in a book that wasn't really mine - meaning I wouldn't hold copyright (and could therefore re-use the material later).

It wasn't so much the up front payment that finally enticed me (which was, by the way, more than I'd ever received for any of my work up to that point), but more the burning desire to have another quality book out there with which to impress publishers into offering me a royalty contract.

So I did it. And the result was Everyday Hope, a gorgeous little devo that sold a whopping 30k copies.

Eeek. Had I chosen poorly? (Echoes of Indiana Jones there.)

I received not a dime of all that juicy money the publisher raked in. However, that lovely little book not only got my name into the hands of 30k new readers, it also served me well in doing the very thing I had hoped to do - bring in a royalty contract, which turned out to be Mom NEEDS Chocolate. Then another, which became my award-winning bestseller, Too Blessed to be Stressed. 

Seven years later, I have a tidy stable of royalty books with traditional presses. Mission accomplished.

But would they have happened without the book for hire? Was it worth it?

I asked myself that again this past December, when I went online at Books-A-Million to look for my Too Blessed to be Stressed Wall Calendar (an unexpected but DELIGHTFUL side effect of success has been my line of Too Blessed to be Stressed products like planners, calendars, and now, even an adult coloring book).

To my utter flabbergastation, up popped a newly released book I'd never seen before ... with my name on it. Published by the same company that put out the lovely little work for hire devo.

A frantic call to my agent revealed nothing. He hadn't a clue either. But he quickly discovered that the publisher had - completely within their rights as copyright owners - repackaged the devo and put it back on the market, hoping to capitalize on my now more recognizable name.

Completely above board. Actually pretty savvy marketing.

So now there's a book out there by Debora M. Coty that I had no idea existed.

Not a bad thing, when you consider that it's free advertising for my other (royalty) books and serves to keep my name before the public. But it's something over which I have no control and that does give one pause.

To their credit, the publisher was extremely kind about the whole surprise BAM thing and graciously offered me a teensy percentage of the new book's sales and a hefty box of free copies. They certainly weren't obliged to do anything, so I am grateful and commensurately passified.

So as you can see, with just about anything in this life, there are several sides to consider when deciding whether to accept work for hire, and at what point in your career you do it.

I'd love to hear your thoughts and experiences with work for hire.



 

 



Friday, January 29, 2016

Resolute

Deb's Famous Chicken Salad
Whoa doggies. I can't believe so much time has passed since I last posted here. My deepest apologies.

As you know if you follow my my other blog (I consider this my writer's blog but I also have an active personal blog: http://deboracoty.blogspot.com) - and I certainly hope you DO subscribe - I've been hotly and heavily promoting my new Too Blessed to be Stressed Cookbook, which debuted in November.

I thought I'd sprinkle a few popular Cookbook dishes on this post for your drooling pleasure.

Eclair Cake
It's been fun ... but difficult. With Christmas falling smack dab in the middle of my peak 3-month marketing campaign, my momentum screeched to a halt in mid-December. My publicist had warned me this would happen, and it most certainly did.

The literary world shuts down for the holidays.

Hearty 4-Bean Salad
Of course we've tried to pump it up again in January, but I can already tell we've lost ground. It has reinforced my belief that the best time for a book release is Sept or Oct - you have just enough time to get in 2-3 months of uninterrupted focused promo and you still benefit from holiday (gift) sales.

But I'm pleased to report that my Eating Stress Free & Healthy in 2016 Contest is going strong. It was my publicist's idea to capitalize on most folks' resolutions to shed a few pounds after Christmas and restart our campaign in January with an emphasis on healthy recipes from the Too Blessed to be Stressed Cookbook. 

Sweet Potato Home Fries
So I posted a number of new PINS (Pinterest) depicting low-fat, heart-healthy, and fiber-rich dishes from the Cookbook and issued the Weight Loss Challenge: 3 pounds in 3 weeks. Got quite a few takers for the Challenge and will give away 5 copies of the Cookbook in a drawing of participants in early Feb.

Hey, speaking of which, it's the perfect time for YOU to get in on the second leg of the Weight Loss Challenge (lose 3 pounds in 3 weeks in Feb!). Hop over to my website httl://deboracoty.com and click on the Contest dropbox. You can't miss the "Eating Stress-Free & Healthy in 2016" contest at the top of the list.

C'mon and join us in starting the year out by slimming up and eating healthier.

And you might win a copy of the award-winning Too Blessed to be Stressed Cookbook to boot!

Okay, writer buddy, let me close with something interesting that was shared at my writing group this week. (And by the way, if you aren't already involved in a writing group, I highly recommend that joining one is #1 on your New Year's resolutions.)

We were discussing the importance of word placement in sentences and our instructor for the evening, author Kat Heckenbach (my fave inspirational speculative fiction writer) suggested to rearrange the word "only" in every free space of this sentence to completely change the meaning:

Best Bean Soup Ever
"She told him that she loved him."

Becomes:
Only she told him that she loved him.
She only told him that she loved him.
She told only him that she loved him.
She told him only that she loved him.
She told him that only she loved him.
She told him that she only loved him.
She told him that she loved only him.

Wow! What a difference one word can make. Goes to show how wars can get started, right?

Stay resolute, my writer friend, and keep your nose to the keyboard. I wish you many happy writing hours in 2016!














Saturday, October 24, 2015

Marketing 201



As you already know, if you've been marketing your books recently, brief videos are now considered the way to go. 

In our crazy-busy society, rushed people only have precious few minutes to devote to your marketing efforts, and 1-3 minute videos fit the bill. 

YouTube, of course is the preferred distribution outlet, so if you don't already have a YouTube account, you should definitely consider it. 

With my Too Blessed to be Stressed Cookbook slated for release Nov 1, I've been turning out quite a few brief videos lately (kudos to my husband, videographer extraordinaire), like the introduction to my cookbook above. (By the way, it may appear a bit off center on your computer, but it's centered in the YouTube clip.)

Also on YouTube (and the Too Blessed to be Stressed Cookbook page on my website www.DeboraCoty.com), are three video clips showing how to make some of the super-simple, delicious foods from the cookbook. I've titled them all "Stress-Free Cooking" so they're easy to find online and all in one place.

Another hot marketing tool these days is Pinterest, one of the most popular social media sites. I've developed dozens of Pinterest pins depicting dishes from the Too Blessed to be Stressed Cookbook, under the heading, of course, Stress-Free Cooking. I staged and photographed each dish myself, after studying professional cookbook photos. My assistant designed each pin so that if you click on the food photo to get a better look, it automatically shoots you right to the Amazon ordering page for the cookbook.

Cool idea, huh?

So far, so good. Lots of great feedback from readers and FB friends. I'll let you know how it goes.

Do you have some great marketing tips you can share?