|Seeing your book here is every author's dream|
I found these statistically-based facts pretty bodacious and plan to implement them in marketing my books. I'm sure you will too.
Greg was reporting on a survey conducted by the Penguin Random House consumer insights team, which polled 40k + readers about how they make their literary choices.
Since I'm a just-give-me-the-bottom-line girl, I'll omit most of the actual numbers and sum up the conclusions (but if you're a detail hound, you're welcome to hop over to the WordServe Water Cooler and wallow in statistics to your heart's delight).
Get a load of these facts; some may raise your eyebrows:
1. The vast majority of people polled said they were most influenced by recommendations from people they knew in choosing books to buy. (Deb: No surprise there, right?)
2. The largest percentage (70%) said they mostly discover books on Goodreads (women more likely than men) (Deb: REALLY????); about half said it was from print media reviews (men more likely than women) and/or Facebook, about a third said from author interviews/appearances/blog reviews and only a handful said from print ads and Twitter.
3. The older the reader, the less they are influenced by blogs and social media as a way to discover books; they depend more on friends, print reviews, and ads. (Deb: So it's important to know the age of your readers so you can aim at the right targets, right?)
4. In descending order, people tend to pick a book based on: subject, because of a good book review, at a friends's recommendation, reading an excerpt, an online review, at the recommendation of a sales person, the publisher's reputation, seeing an ad, referred by media/personality, and needing a book for school or work.
No, more than that ... informing. Enlightening. Empowering.
And don't we need all of THAT we can get in marketing our books, whether we're self-published, partnership published, or traditionally published?