The wonder and excitement of holding that brand spanking new creation in your hands is lovely but momentary. Then reality sinks in. How will anybody know about this marvelous miracle?
AACK! I'm going to have to tell them!
Promotion panic sets in.
Hopefully you've had a little foresight and by this point have been plotting and planning your promo campaign for a couple months. The trouble is, most book reviewers (who your trust will gleefully plaster their 5-star reviews all over the internet, especially Amazon) require a book in their hands in order to read it so they can review it.
They're pretty picky about that.
So until you or your publisher have managed to place a book in their hands, you have to depend on your pre-publication endorsers to do the talking for you. You should have rounded up 3-4 (more if possible) endorsements - we call blurbs - from well known names in your field (meaning the topic of the book), names your potential readers will recognize and trust. These you should post everywhere you can - website, Twitter, Facebook, car bumpers, Times Square billboards, airplane banners ... you get the picture.
Because a book release is a big deal. Really. The bigger bang you can create during the first month post-release, the better your chances are to get those sales numbers up during the crucial first three months. These are the stats that convince publishers to offer you another book contract or not. And whether your book will stay on store bookshelves longer than the average author's quarter of a year. So do NOT underestimate the power of a great send-off.
More tomorrow on how to make your send-off the most memorable ever!
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