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| Deb excited about her book in the window of Cracker Barrel |
I received a question this week that I thought might interest my writer-buds. My answer is included below.
Q: A
friend of mine has just self-published a book and is having a debut with lots of people and publicity. I remember you talking about your agent.
My friend does not have one. He does not know how an agent works or how it may
help him. Would you be able to share your agent's number so he can get advice
from him/her?
A: If
your friend has already self-published his book (or is in the process of doing
so), it's too late for an agent. The job of a literary agent is to represent a
literary work in seeking a traditional publisher, much like a realty agent
(realtor) does in selling a house. Once a book is out (as in self-published),
it's considered "sold," and is unlikely to interest a
traditional publisher - or agent - in wanting to publish it for their
company.
The
exception is when a self-published book sells well within the first
2-3 months of its release (we're talking 10-20k copies here). Those numbers
will turn an agent's head (and publisher's). Otherwise, the time to query
an agent about representing your work is after the manuscript is completed, professionally edited
and ready to be shopped around to traditional publishers.
If you intend to self-publish, you don't need an agent.
Most traditional
presses will only deal with agents - not the authors themselves - so the only
way to get a better (bigger and more lucrative) book deal is by having an agent. But sadly,
they're VERY hard to get these days. You don't audition them, they
audition you, and are generally very picky about whom they sign on - they only
make $ when a publisher wants your book and offers to pay for it
(agents make 15% of your advance and royalties). If they can't sell your
book, they make zero.
I strongly believe
agents are worth their weight in gold.
My first three books
(with the best marketing I could do myself) all together sold about 10k copies. In contrast, I've
had three different books published (through my agent) by a traditional publisher
that have sold over 30k each. The difference is largely because of distribution. They had a system in place to market on a national level. I didn't.
And
3-4 of my other books have sold between 5k-10k each. One is nearing 60k.
The difference is the wider distribution you get with traditional publishers (my
books are in WalMart, B & N, Cracker Barrel, Sam's, airports, grocery
stores, convenience stores (just saw one of my titles at a nondescript “Food Mart” in rural Georgia when
we stopped for gas on a trip recently) and Christian bookstores everywhere,
besides being sold online as e-books and print books).
It's very
difficult to get widespread distribution like that when you self-publish or
publish through small presses (small presses pay for everything but the
marketing is pretty much up to you; self-publishing means you pay for
everything and do the marketing yourself).
I had
three books out with a small press before I was able to interest an agent in
representing my 4th book. His name is Greg Johnson of WordServe Literary Agency
- your friend can Google Greg and the agency if he likes, but I don't feel
comfortable giving a recommendation to Greg unless I've read part/all of the
book myself and know that it's ready (meaning it's thoroughly edited and
polished and of the highest quality).
Finding
an agent is not something to be taken lightly. It's actually a lot of work -
your manuscript must edited, re-edited, and edited some more so that it absolutely
shines. You need to have your book proposal (about 10 pages long) ready too.
Then you send prospective agents a query letter (which must be of excellent
quality - there are books out there on writing a query alone) just like you
would to a publisher. If the agent thinks it's good enough, he/she then offers
to represent that work (JUST that one manuscript), you sign a contract, and
you're off to the races.
When your agent shops the manuscript around and
finds a prospective buyer, you talk turkey and hammer out the details of the
deal (date the final m/s is due, royalty percentage, advance - if there is one - who owns which rights, number of author copies provided, etc.). Then you sign the contract and the real work begins: Preparing to sell your book.
Agents
nowadays specialize in particular genres, so when your friend completes
his next book, he needs to do a little research on literary agencies that
specialize in his genre and start sending out queries right away. It's a huge bonus if you can meet your agent-match-made-in-heaven at a writing conference face-to-face. (Many conferences offer personal meetings with agents as well as publishing house editors - take advantage of this!)
I hope this answers your question sufficiently. I can be reached through my website www.DeboraCoty.com if you or your friend have further questions.
