Is Social Media Right For Your Book?

The following is an interesting article about effective book promotion from Reader Views newsletter.

by Irene Watson

I'm inundated with e-mails, newsletters, and tweets telling me "they" can help me climb the social media ladder and get high rankings, increased sales, and who knows what else. Let's face it, social media is over-hyped and many are attempting to make bucks for themselves as experts without concrete results for the authors. I also see many authors state they have launched a social media campaign because they have a Facebook page or are using Twitter. Unfortunately this isn't a social media campaign.

To have a social media campaign you must:
set a goal
develop a plan
identify tactics
execute the plan.

Deciding whether or not social media is right for selling your book is simple:
1. Accept that social media is over-hyped and it's not the silver lining that will get your book to the NYT Best Sellers List. It's very possible it will not make the list so accept it, or buy into it.
2. Recognize social media is only one marketing tool in sea of others. I've listed only a few examples below.
3. Decide whether or not your book is right for a social media campaign. It could be all your "friends" on your Facebook list already have the book or aren't interested in it. Or maybe your book isn't relevant at this time. As well, avoid spamming your friends. If they want the book, they will buy it after one or two invitations to do so.
4. Acknowledge that your book may not have social media appeal because you are an unknown author. You're not Dan Browne so you'll have to work 100 times harder on your campaign than his publicist would.
5. Understand that for social media you have to use the same business models as you would for any business: branding, research, reader retention, e-commerce, and generating leads. (See article on landing pages.) If you have a product for sale (your book) you have a business. Treat it like a business.
6. Realize social media isn't free. What? It's free to sign up on Facebook and Twitter. But, that's not what I'm talking about. I'm talking about top-notch website/landing page and your time. Yes, you need to get paid for the work you do. Oh gosh, I almost forgot; Your Book Must Be Top-Notch. That means professionally edited, good character development and plot, is relevant and you must have credibility.
7. Be aware it takes more than 10 minutes a day to execute a successful social media campaign. Many experts tell you all you need to do is spend a few minutes and post on Twitter and Facebook daily or several times a day. Wrong. If you do that, that's all you're doing -posting on Twitter and Facebook and it's not moving the dial on the who-gives-a-crap meter.

Examples of social media tools:
Remember, there are many social media tools available so you aren't bound by just using Facebook or Twitter. Some others are:
MySpace - great for targeting the younger crowd.
Linkedin- more professional and business like than Facebook
Flickr - it's a good place for uploading photos of your book launch
Podcasting - needs to be relevant to your book but not a blatant advertisement for your book
YouTube - a place to upload your book video to. It's the second highest search engine.
HowCast - great place to post your "how-to" video
TubeMogul - upload your book video once and they distribute to other video sharing sites
Google Alerts - plug in key words pertaining to your book and you'll be alerted what blogs are commenting on that topic. You can then post a response leading back to your landing page. (However, don't spam your book!)
Blog - Have one. But, only if you are willing to post an article three or four times per week.
Articles - Write articles and post them on article sites.

These are just a few tactics that can be used effectively in your social media campaign. If you Google "Social Media Tools" you'll become exposed to hundreds of them. Do research and decide for yourself whether or not social media will actually bring sales of your book. One more reminder (I know, I keep harping on this!!) anything you do to market your book has to move the dial on the who-gives-a-crap meter of the potential reader. (And, that doesn't mean Mom, cuz Joe, or Aunt Mae - it means someone that doesn't know you.)

Source: Reader Views by Irene Watson

Misconception: Everyone Will Be Interested in My Book

An editorial by Irene Watson at Reader Views

Misconception: Everyone Will Be Interested in My Book

Why is this a misconception? The reality is you aren't writing the book to "everyone" or "general public" because there isn't such a thing. Think about it. Does every book in the book store or on Amazon appeal to you? If you answered no, it just proves that "everyone" or the "general public" isn't interested in every book - you are the "general public." If you answered yes, then you are in denial...big time. Ask yourself: Will left-wing politics appeal to me? Will horror appeal to me? Will poetry appeal to me? Will a novel appeal to me? And, so on. And, ask yourself: Will I buy this genre? It's doubtful you answered yes to each one, therefore you will not fit into the assumed category of "everyone" or "general public." I'm amazed how many authors actually think they write to the general public without giving it thought or research. These same authors attempt to market to the masses and in the end become very disappointed that the book isn't selling.

For example, just recently a reviewer brought to my attention that some of the content in a book didn't have upper case when it should have and considered this as an editing issue. When pointed out to the author he explained to me that his subsidy publisher rep suggested this type of writing because it was "hip" and follows the pattern of how texting is done. That's fine, however the issue was the book wasn't written to the "hip" generation - it was written for middle-aged men having relationship challenges. The other issue is the rep is obviously the "hip" generation and doesn't understand the importance of writing to the target audience. It was a bad match as well as bad advice. Just one issue, such as this, could create loss of the author's credibility with readers in what potentially could be a powerful self-help book.

The most important aspect of writing is to identify your audience before you start writing. (This is the same audience you will eventually market to.) Writing a book isn't just writing a book. I can venture to say most authors have never even thought of this aspect but it ends up being the most important. And, from some of the books we get in for review, I know the author hasn't given this any consideration and in the end is disappointed that the reviewer didn't flip head-over-heels about the book.

Let me give you some hints on what needs to be done. First of all, you need to be extremely specific on knowing who you are writing to before you start writing. Again, I repeat: before you start writing the book. You need to create a persona with demographics. For example, you need to know your reader's fears, hopes, attitudes, core values, emotions, lives, needs, desires, age, gender....basically, everything you know about your best friend. Why? you ask. The answer is simple: So you know who you are writing to! There is no other answer.

But, there is more. For example, if you are writing a non-fiction book you need to know how your reading audience absorbs information. Are they methodical and need hard data, logical presentation, and are detail oriented? Or are they spontaneous and are quick to make a decision, don't need hard data and want their problem solved this minute? Or are they humanistic and prefer to read stories of real experiences so they can relate or parallel? Or are they competitive and are success/goal oriented, highly motivated but require options?

As well as knowing how the target audience absorbs information, you as the author needs to know how the target audience reads. In the case of the middle-aged-men with relationship challenges I spoke of above, it is doubtful they would find much "hip" in lower case texting type of writing interspersed in the book. They probably want the facts and a quick fix and would find these editing issues a distraction, especially if they are the methodical type and want logical presentation.

If you have written a nonfiction book and didn't know which persona you were writing to it's a good possibility you've set yourself up for disappointment. Bottom line: You need to know who you are writing to.

But, this isn't only for nonfiction books. It's also important to create a persona and write to that specific audience when writing fiction books. And, again, I'm saying: There is no such thing as general public when writing a book.

Source: Reader Views

Book Reviews Sell Books

This article is from Reader Views, a review site for small press and self-published books.

Every author wants glowing book reviews with quotable sentences to use as testimonials. A good review makes readers flock to the bookstore to buy the book.

But how do authors get their books reviewed? While the process is not difficult, the book review industry is changing. Today’s authors must designate a portion of their marketing budget for book reviews, and they must know how to use those book reviews to sell books.

Why Are Book Reviews Important?

More than 200,000 books are published each year. Less than 2% of those books sell more than 500 copies. We’ve all heard the saying, “So many books. So little time.” People don’t want to waste time or money reading books they won’t enjoy, so they rely on book reviews to help them make buying decisions. Your book will stand out if it receives positive reviews from reliable reviewers.

Where Do I Get a Book Review?

There are five top book reviewers: Publishers Weekly, Kirkus, Library Journal, Midwest Book Review, and The New York Times; however, if you’re self-published, it is unlikely your book will be reviewed by any of them. Reviews from local newspapers and magazines will only help you sell books locally. Furthermore, print publications are phasing out book reviews. So where can an author still get a good book review? The Internet.

Online book reviews are becoming standard, and your book’s review will reach a wider audience on the Internet. Online reviews level the playing field for self-published authors. Today, people are less inclined to read paper magazines and newspapers. They go online for information. Reviews posted at Amazon and other online sites are more accessible than print reviews. Reader Views (www.readerviews.com) and RebeccasReads (www.rebeccasreads.com) are examples of reliable online book reviewers of both traditional and self-published books.

Free vs. Paid Reviews

Authors generally expect free book reviews; that was standard in the twentieth century—advertisements paid for the book reviews in print media. Today, however, authors must cover the cost of book reviews. A book reviewer may spend hours reading a book and writing a review, and he deserves compensation for his work. Consequently, authors must budget for the cost of book reviews. Authors are recommended to budget for mailing out a minimum of twenty books for review.

How Do Paid Book Reviews Work?

Paid reviews have multiple advantages. Most publications that offer free reviews do not guarantee a book review because of the volume of books submitted. Only by paying for a review can one be guaranteed. Reputable book reviewers will provide a review within a specific timeline—two weeks is standard. They will also provide a review tear-sheet for your use, and give you permission to quote the review, provided you credit them. Many reviewers will also post your review online at such places as their own website, Amazon, Barnes & Noble, Ezine Articles, Goodreads and Authors Den.

Several online book reviewers, such as Reader Views, will give you the option of a free or paid book review. Reader Views will review the book for free provided one of their reviewers is interested in it. If no one opts to review it after three months, the book is returned without a review. If authors do not want to wait three months for a review, an express review can be purchased to guarantee a review within two weeks.

Several book reviewers, including Reader Views, also offer various publicity packages ranging from a single book review, to written and podcast radio interviews, virtual book tours, and book videos. Such packages allow authors the opportunity to get book reviews and publicity within their budget.

Just because you pay for a book review does not mean a good review is guaranteed. It is better to receive an honest review than one that gives false praise. The reviewer’s reputation is at stake here; readers will not appreciate being misled to waste their time and money on a book that does not meet their expectations.

How Do I Use a Book Review to Sell Books?

Before you do anything with your book review, make sure you know what permissions the reviewer has given you for using the review. Are you allowed to use it in whole or only a certain percentage? Can you reprint it or quote from it?

Once you know your rights, some suggestions for using the review to help sell books are:

• Post it to Amazon, Barnes & Noble, Ezine Articles, Authors Den, Goodreads, Myspace etc. if the reviewer has not already done so.
• Quote from the review on your book cover and the inside end papers. (If your book is already printed, use the review when you run a second printing).
• Include the review in your press kit to gain more media attention.
• Post and distribute the review at your book signings.
• Post the review on your website.
• Send copies of the review in your email newsletters.

Final Comments

More information about book reviews will be covered in future articles. But for now, here are a couple closing points:

1. Be professional. Send the reviewer a thank you note. Whether you receive a positive or negative review, the reviewer has done you a favor. The reviewer’s comments will help you improve your next book or the next edition of your book. Even a negative review can be used to build a positive relationship with a reviewer, who will appreciate your professionalism. The book world is a small place and you do not want word to spread that you are difficult. Seek to build long-term relationships with book reviewers, and through them, with your reading audience.
2. Be prepared for the book review to increase your book sales! A good review is worthless if you do not have copies of books to sell. Be prepared to fulfill your book orders so your customers are satisfied. After all, you want your book to be a bestseller!

Contributor

Tyler R. Tichelaar is editor and contributing author of Authors Access: 30 Secrets for Authors and Publishers, the regionally bestselling Marquette Trilogy and the newly published Narrow Lives. He is the Associate Editor of Reader Views.

As the Associate Editor at Reader Views, Tyler has interviewed over 200 authors, written more than 60 book reviews, and edited and evaluated manuscripts for publication.

Source: http://readerviews.com/Articles-BookReviewsSellBooks.html

Literary Awards!

Grit for the Oyster snagged two second place literary awards from Reader Views!!

In the categories of...

Writing and Publishing and How-to

We're honored!

Literary Awards!

We just found out today that Grit for the Oyster is a semi-finalist for two (TWO!) literary awards by Reader Views!

It was selected in two categories: "How-To" and "Writing/Publishing."

The winners will be announced March 15th. We'll keep you posted!

Stay tuned!