Join Me At My New Blog Location

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Dearest Blog Friends,

I have immensely enjoyed posting my Grit for the Oyster thoughts, ideas, and tips to help you along your own writing journey. But the time has come for me to consolidate my efforts into one blog rather than two.

So I respectfully ask you to join me at my new blog location - Debora Coty's Too Blessed to be Stressed blog (named after my bestselling book by that title) - at www.DeboraCoty.com.

As you likely know, Grit for the Oyster: 250 Pearls of Wisdom for Aspiring Writers has been updated and will continue to be available at Amazon.com and other online book venues.

Thank you again for your loyalty, friendship, and writerly camaraderie over the past years; this blog will hang around for as long as we can manage it so that the information in the archives will be available to you whenever needed.

I, too, will always be available to you, if I can help you in any way to achieve your writerly goals. You can contact me via my website, www.DeboraCoty.com

May Papa God continue to bless your work in His name.

Love,
Deb

Rediscovering Gold

Novels.

So difficult to write well (as we writerly types are quite aware), but life-changing if we succeed. As precious as gold.

Such was this book for me: Christy by Catherine Marshall when I was a teenager. If you're acquainted with my personal story, you know how extremely instrumental it was in influencing me to eventually become a writer.

Christy planted a seed that blossomed 30 years later. (I even named my daughter Christy; that's how much this book meant to me!)

So recently I decided to dust it off and reread it as a student this time - to find out why this particular book reached into my heart and mind and very soul to implant its characters and message for all time. What had the writer done right?

Here are some of the incredible passages I rediscovered. Note the voice and carefully crafted descriptions used by Mrs. Marshall, subtly woven into the story line. Nothing blatant or in-your-face. But they paint sensory-rich word pictures that are completely engaging. You, the reader, are seeing the poverty-ridden Great Smokies of 1936 for the first time through the eyes of young, naive, city-bred Christy Huddleston, proper, monied, and earnestly trying to make her life count for something.

1) "For no reason at all the white fields on either side of the narrowing lane reminded me of the top of one of my mother's devil food cakes, thickly covered with white frosting ... Beyond those fields frosted with white, were the foothills, and beyond them, the mountains. A golden glow rimmed the easternmost range, and over the mountains hung a soft smoky-blue mantle."

2) "'Mr. Pentland, how many families live around the Cutter Gap section?'
The mailman thought a moment. 'Jedgmatically, I don't know. Maybe 'bout seventy.'
'Most of the people farm, don't they? What crops? What do they raise?'
'Raise young'uns mostly,' he answered drily, his face never changing expression."

3) "'What's she like [Alice Henderson]? What does she look like?'
The mountaineer ... took his time about answering. 'Miz Henderson's getting up thar - not so young now. But she's a pert 'un - dauncy.' He chortled, a soft low chuckle that seemed to come from deep within him. 'Tangy as an unripe persimmon, matter of fact. Rides a horse all over the mountains by herself. Sidesaddle, longskirt. Sits like a queen in that saddle ... She's a smiley woman. All her wrinkles are smile-wrinkles. Has a heap o-hair, light hair, leetle grey in it now. Wears her hair in braids that she folds round and round her head, like - like a crown.'"

4) "The room was very quiet. There was only the creak of the snow-laden branches outside and the gurgling of the stream under its ice coating behind the house. The words just spoken had marched proudly out of the Quaker lady's mouth and now stood straight and tall in the quiet room."

Although the current literary trend is to stay away from dialect, I believe Mrs. Marshall's expertise in using dialect and even period-piece spelling (drily) largely contributes to the charm of this classic story, transporting the reader right into the presence of Mr. Pentland and the other iconic mountain folk inhabiting a unique place and time that no longer exists.

Ahh, pure gold.

So tell me, in what books have you mined your own priceless golden nuggets?

Previously Unpublished Goodies by Harper Lee

Recognize this iconic name?

Yup. Thought you might. None other than the author of the Pulitzer Prize-winning, Gregory Peck-starring, To Kill a Mockingbird. 

So imagine my flabbergastation (not really a word but it should be) when I saw it hand written in the inside flap of a 1945 college English textbook titled, "Poetry of the Victorian Period" sitting on my friend Julia's coffee table in Alabama.

Inside flap of Harper Lee's college English book

"Is this who I think it is?" I asked, my voice suddenly squeaking. "Did Harper Lee really write this?"

Sure enough, Nelle (pronounced Nell), as she was known to her family and friends (she later wrote under the pen name "Harper Lee" to avoid being miscalled, "Nellie," which she abhorred), had attended the University of Alabama at Tuscaloosa in the 1940s with Julia's mother. They became friends while living in the New Hall dorm and attending law school together.

Nelle never completed her law degree (or any other degree for that matter), but I'm guessing it's because she became a bit more enamored with writing than with law.

Lucky for us.

Apparently Nelle was a doodler after my own heart; it was a thrill for me to flip through the yellowed textbook and run my fingers respectfully over the awesome little goodies she'd likely absent-mindedly scribbled while engrossed in the word-worlds of her English professor.

I found it almost a religious experience.

One of Harper Lee's English book doodles

As you may know, it wasn't until the 1950s that Nelle began working on To Kill a Mockingbird, which was published in 1960, an instant, sensational hit. It won the Pulitzer Prize in 1961 and now has over 30 million copies in print.

But what you probably don't know is how many dozens of rewrites it took for Go Set a Watchman (the eventual title of the first draft of To Kill a Mockingbird, which contained, according to critics, amateurish themes, stunted character-development, and too much colloquial "Alabama-speak"), to morph into the American literature classic it became.

A little known fact that was confirmed by my friend Julia's statement, "I cried when I read Go Set a Watchman (unearthed and published in 2015) because it sounded exactly like my mama's voice." Which was, of course, identical to Nelle's voice.

Alabama accents are as pervasive as warm fuzzies.

Ha! My exact sentiments during school lectures too! 

In that era, it was the publishing house editor's job to nurture and guide (sometimes ruthlessly) young, talented aspiring authors like Nelle Harper Lee in order to turn a promising but crude manuscript into something marketable.

According to those in the know, Nelle's editor and Nelle developed a love-hate working relationship that - after a few fit starts - eventually blossomed into lifelong friendship.

Unpublished drawing by Harper Lee 

Don't ya wish editors would still do that today?

Although she penned several other manuscripts, which she filed away in a drawer never to be seen again, To Kill a Mockingbird became the only book Nelle ever pursued to publication (some think it was because she found the rewriting process so prolonged and painful).

We writers and rewriters sure get that, right? But what a shame it would've been for the entire world if she hadn't persevered.

Nelle Harper Lee died February 19, 2016 in Monroeville, Alabama, the same town in which she was born in 1926.

Although she shied away from the press, throughout her life she remained accessible to her old friends (did you know Truman Capote was a childhood friend of Nelle's?), even corresponding with the granddaughter of her old college pal - Julia's mother - for a time.

So I reckon this is my 15 minutes of fame: having the privilege of posting the unpublished doodles of Nelle Harper Lee. Many, many thanks to Julia Irby Thomas for allowing me to share this writerly thrill-of-a-lifetime with you.

You Need to Know This, Writerly Bud!

Seeing your book here is every author's dream 

After reading a bursting-with-cutting-edge-info post by my agent extraordinaire, Greg Johnson, CEO of WordServe Literary Agency ("Trends in Book Discovery" on the WordServe Water Cooler, 6/16/16 post), I've decided to almost but not quite plagiarize his awesome insights to share with you, dear writerly friends.

I found these statistically-based facts pretty bodacious and plan to implement them in marketing my books. I'm sure you will too.

Greg was reporting on a survey conducted by the Penguin Random House consumer insights team, which polled 40k + readers about how they make their literary choices.

Since I'm a just-give-me-the-bottom-line girl, I'll omit most of the actual numbers and sum up the conclusions (but if you're a detail hound, you're welcome to hop over to the WordServe Water Cooler and wallow in statistics to your heart's delight).

Get a load of these facts; some may raise your eyebrows:

1. The vast majority of people polled said they were most influenced by recommendations from people they knew in choosing books to buy. (Deb: No surprise there, right?)

2. The largest percentage (70%) said they mostly discover books on Goodreads (women more likely than men) (Deb: REALLY????); about half said it was from print media reviews (men more likely than women) and/or Facebook, about a third said from author interviews/appearances/blog reviews and only a handful said from print ads and Twitter.

3. The older the reader, the less they are influenced by blogs and social media as a way to discover books; they depend more on friends, print reviews, and ads. (Deb: So it's important to know the age of your readers so you can aim at the right targets, right?)

4. In descending order, people tend to pick a book based on: subject, because of a good book review, at a friends's recommendation, reading an excerpt, an online review, at the recommendation of a sales person, the publisher's reputation, seeing an ad, referred by media/personality, and needing a book for school or work.

Interesting, huh?

No, more than that ... informing. Enlightening. Empowering.

And don't we need all of THAT we can get in marketing our books, whether we're self-published, partnership published, or traditionally published?

Revisiting Why

My fave literary image says it all

An aspiring writer asked me this week the question authors who've been around any length of time inevitably get: Why do you write?

I know I've addressed this question before, but it's been a while, so perhaps you will indulge me revisiting the issue.

It's a hard question to answer, really. It's like asking someone why they eat chocolate. You just do. Even though you know it's going to result in sleepless nights, thigh-u-lite, and humpback whales beached on your hip bones (I call that OOPS: Obstinate Orca Propagation Site).

You do it anyway. Idiocy, right?

So that's sort of why I write. I can't NOT write.

I certainly didn't become a writer for the money. I became a writer despite the money. It cracks me up when people say, "Wow, you've got 35 books out now? You must be rolling in the dough, eh?" (Yes, people actually say this; crassness knows no shelf life.)

I want to respond, "Sure. Pizza dough, bread dough, waist rolls, and muffin tops. That's about the extent of it." Mindless nibbling stokes the creative fires and there's no time for exercise. I've padded my inner size 4 with much insulation since my book Mom NEEDS Chocolate released in 2009.

Yep, writing definitely entails lots of sitting, an enormous challenge for the gal who's the step beyond ADD.

My writing creed: The mind cannot absorb more than the tushie can endure.

Nor do I write to achieve fame. One of my readers summed it up best: "I just love your book. I've read it over and over since I had my stroke and I enjoy it every time. Now if I could just remember your name."

Writing is not the best way to build self esteem either.
Mathematically,  it stacks up like this:
                 1 bad review
     +  1,000 compliments    
        _________________
                 1 bad review

And the public speaking part of writing? Who'd ever thunk you couldn't write without speaking? Gone art the days when you could simply hide away in your writing cave and write; now you have to swear on a stack of suitcases that you're willing to leave home for weeks at the time (usually while you're trying to write your next book to meet your contractual deadline) in order for publishers to give your book manuscript a chance. They won't even look at it until you sign in blood that you're good to go. And go. And go.

So what that you're a diagnosed anomic (means you can't come up with the appropriate word out of thin air)? Or that you HATE airplanes? Or that stress breaks you out in hives and your hair falls out?

One of my writer buddies, Louis, said it best: "If everyone who thought they were a public speaker were laid end-to-end, it would be a fine idea to go off and leave them there."

So there you have it. I don't know why I write.

Wait. Maybe it has something to do with this letter I received last week.

"My name is Susana. I'm 21 years old, I live in Costa Rica. I read your Too Blessed to be Stressed book in Spanish, I really like it, was funny and I learned about God. It is my first Christian book and I feel how my life is changing. I'm thankful. Sorry for my English. I'm learning. God bless u!"

Yep. I'd say that's why.

So writing friend, why do you write?

Dancing Creeks

I'm a quitter by nature. I hate to admit it, but there it is.

In my pre-maternal days, if something wasn't going right or required an inordinate amount of effort, I'd just shrug and turn my attention elsewhere.

But when children came along, I could hardly ignore my daughter when she refused to eat, or let my son run out in the road because I was tired of correcting him for the thousandth time.

I had to grit my teeth and do again and again what was necessary to achieve the ultimate goal of my kids living through their childhoods.

It's tempting to pray for the elimination of the nuisances and obstacles in our lives, but we must realize that the creek would never dance if Papa God removed the rocks.

I've had to learn perseverance in my writing career. I've collected enough rejection slips to wallpaper the Ritz grand ballroom. But I figure that just as jockeys have to put up with horse poo as a vocational hazard, I must step over the piles of rejection notices, wipe the nasty off my books, and keep moving forward.

How do we find motivation to keep going when our reserves are drained?

Well, Cadbury always helps. But even more so: Focus.

That's why I've plastered my writing desk with reminders of why I do this writing thing ...

• Photos of the three children I support with my writing income (Yvonne from Kenya, Charity from Uganda, and Felix from the Dominican Republic)
• Inspirational quotes ("Work to become, not to acquire," ~ Elbert Hubbard).
• Scripture ("Instead of worrying, PRAY" ~ Phil 4:6, MSG; "Whatever your hand finds to do, do it with all your might" ~ Ecc. 9:10, NASB)).
• Personal goals ("April: create new speaking brochures!") 
• Comics (Charlie Brown to Snoopy: I hate to tell you this, but your dinner is going to be about four minutes late ... Snoopy typing atop his doghouse: Like all great writers, I have known suffering").
• Photos of my loved ones (row upon row of framed fun and happy memories).

 
So how about you? What motivates you to keep doing this writing thing?

More Grit for Your Oyster!

Recently updated and re-released!

I'm ever so pleased to announce the makeover, update, and  re-release of Grit for the Oyster: 250 Pearls of Wisdom for Aspiring Writers.

Some of the awesome reviews:

"To those who feel called to write for the glory of God, Grit for the Oyster is like the 'Writer's Bible'"

~Ruth Carmichael Ellinger, bestselling author

"A treasure trove of encouraging words for writers..."

~Terri Blackstock, bestselling author of over 3.5 million books

"Helpful and soul strengthening ..."

~David Kopp, bestselling co-author of The Prayer of Jabez

"A must have on every writer's shelf that clearly joins the writer's path with the Christian walk."

~Christopher Havens, Educator (rating 5 out of 5 stars)

I just know you'll enjoy this delightful devo/how-to combo, chockful of real-life writing success stories, tips from bestselling authors, editors, and agents, and encouragement for your own writing journey. 

It would make a perfect gift for that aspiring writer in your life! 

Now available at Amazon and other online outlets. 

Mountains and Mole Hills

Too imposing. Won't even try. 

No. No. No.

I refused to even consider it when my publisher asked me to write a 365-day devotional under the Too Blessed to be Stressed umbrella.

Seriously? You want me to come up with THREE HUNDRED and SIXTY-FIVE different readings, all about different topics, using different scriptures appropriate to each topic?

And each one 300 words or less? I can barely say my name in 300 words.

Uh uh. No way. It was a no-brainer for me. That mountain was w-a-y too big.

Scared my Fruits right off the Loom just thinking about it. Why, I can barely count up to 365.

Now this is more my speed. 

Then within the period of one week everything changed. Papa God stepped in. It was spring of 2015, shortly after I officially retired from my 36-year career as an occupational therapist to focus on writing.

I had just completed my Too Blessed to be Stressed Cookbook and was relaxing in the downtime (usually 4-6 months for most books) between submission of the completed manuscript and the month before the book's release when crazy-busy promotion begins.

I guess I got a little too relaxed. I started thinking, hey, now that I have more time, wouldn't it be nice to work on a longer-term project than the 3 months it usually takes to write a book?

And then two days later I ran across a Corrie ten Boom quote that rocked my world.

Now, this may not seem like such a big deal to you, but I'm a HUGE Corrie ten Boom fan (she's one of my all-time spiritual heroes) and thought I'd read every one of her many books. To find a quote that I'd never heard before was quite remarkable. It was about how we can grow our faith. And it seemed to be speaking directly to me:

"Attempt something so big that unless God intervenes, it is sure to fail."

Gulp. Those few words started working on me, boy.

The next day - the NEXT day - my publisher once again asked if I would consider writing a 365-devo under the Too Blessed to be Stressed brand. I positioned my fingers on my keyboard to immediately decline like I had before, but for some reason, those silly digits wouldn't move.

I wavered. Was Papa God trying to tell me something?

The next morning, my agent shot me an urgent e-mail asking why on earth he had a contract in his inbox for the 365-devo I swore I'd never, ever, in a million years tackle. I didn't know how to answer that. All I knew was that I was supposed to do it. I'd felt the holy elbow poke my side.

Then I sat down to write it.

I soon realized (after much head-banging and teeth-gnashing) that the only way to conquer this impassable mountain was to break it down into molehills. So I pulled out my calendar, circled the contracted manuscript due date, and did the math. In order to make my deadline, I'd have to spit out two readings every day, six days a week, for 6 months, allowing a week off for Thanksgiving, Christmas, and the impending birth of my twin grandbabies, and leaving 4 weeks at the end to self-edit and pull it all together.

So that's where I am now. 30 readings to go. The mountain peak is in sight.

I will readily admit dealing with a few panic attacks along the way, but mostly I've been awed and utterly amazed at the manna Papa God has provided. Time after time, I would be clueless about what my two ideas for the day would be - even as I sat down at the computer - and like manna in the wilderness, He'd somehow lay out just enough nourishment for that day, no more, no less.

Corrie was right.

It takes faith and scaling a few thousand molehills to get from here up to impossible.

"Nothing is impossible with God" (Luke 1:37, NIV).

 

Work for Hire: Friend or Foe

A question I'm often asked at writing workshops: What are the pros and cons of work for hire versus waiting to try to land a royalty contract?

A good question indeed.

In Writing World, work for hire simply means you're paid up front for a project and agree to receive no further payment in the form of royalties after the work releases. And they retain the copyright.

In effect, you don't legally own the resulting book. The company that came up with the idea and paid you to write it does.

Conversely, if you sign a royalty contract, you may or may not receive an advance (these days you're usually talking about several thousand dollars for a first book) - which is not free money, but rather an advance payment of the royalties for book sales it is assumed you'll earn. Your publisher generously gives it to you early so you can continue eating during the months (sometimes years) until your book comes out.

It is then (after your book releases) presumed that your little hotcakes will earn out the advance already paid you within a few months, after which you'll begin receiving the 10, 12, or 14% royalty (maybe even higher) your publisher promised to pay in your contract for ongoing book sales. And the copyright is in your name.

Herein is the conundrum.

The author must weigh the consequences before they happen and decide if it's too risky to depend on future royalties (which may not happen with dismal book sales), or accept a chunk of cash up front and miss out on the windfall if the book's a blockbuster.

For many starving authors, it's a moot point. They need the money NOW so work for hire it is.

But for aspiring authors just starting out, there may be other points to consider.

Take me, for example. Back in 2009 when I was just starting out, I was offered a work for hire project by a publisher with whom I was hoping to eventually land a royalty contract. At the time I had three books out that had been published by a small press, and was itching to add another book with my name on it to my resume. However, I didn't want to use up all my best material in a book that wasn't really mine - meaning I wouldn't hold copyright (and could therefore re-use the material later).

It wasn't so much the up front payment that finally enticed me (which was, by the way, more than I'd ever received for any of my work up to that point), but more the burning desire to have another quality book out there with which to impress publishers into offering me a royalty contract.

So I did it. And the result was Everyday Hope, a gorgeous little devo that sold a whopping 30k copies.

Eeek. Had I chosen poorly? (Echoes of Indiana Jones there.)

I received not a dime of all that juicy money the publisher raked in. However, that lovely little book not only got my name into the hands of 30k new readers, it also served me well in doing the very thing I had hoped to do - bring in a royalty contract, which turned out to be Mom NEEDS Chocolate. Then another, which became my award-winning bestseller, Too Blessed to be Stressed. 

Seven years later, I have a tidy stable of royalty books with traditional presses. Mission accomplished.

But would they have happened without the book for hire? Was it worth it?

I asked myself that again this past December, when I went online at Books-A-Million to look for my Too Blessed to be Stressed Wall Calendar (an unexpected but DELIGHTFUL side effect of success has been my line of Too Blessed to be Stressed products like planners, calendars, and now, even an adult coloring book).

To my utter flabbergastation, up popped a newly released book I'd never seen before ... with my name on it. Published by the same company that put out the lovely little work for hire devo.

A frantic call to my agent revealed nothing. He hadn't a clue either. But he quickly discovered that the publisher had - completely within their rights as copyright owners - repackaged the devo and put it back on the market, hoping to capitalize on my now more recognizable name.

Completely above board. Actually pretty savvy marketing.

So now there's a book out there by Debora M. Coty that I had no idea existed.

Not a bad thing, when you consider that it's free advertising for my other (royalty) books and serves to keep my name before the public. But it's something over which I have no control and that does give one pause.

To their credit, the publisher was extremely kind about the whole surprise BAM thing and graciously offered me a teensy percentage of the new book's sales and a hefty box of free copies. They certainly weren't obliged to do anything, so I am grateful and commensurately passified.

So as you can see, with just about anything in this life, there are several sides to consider when deciding whether to accept work for hire, and at what point in your career you do it.

I'd love to hear your thoughts and experiences with work for hire.



 

 

Resolute

Deb's Famous Chicken Salad

Whoa doggies. I can't believe so much time has passed since I last posted here. My deepest apologies.

As you know if you follow my my other blog (I consider this my writer's blog but I also have an active personal blog: http://deboracoty.blogspot.com) - and I certainly hope you DO subscribe - I've been hotly and heavily promoting my new Too Blessed to be Stressed Cookbook, which debuted in November.

I thought I'd sprinkle a few popular Cookbook dishes on this post for your drooling pleasure.

Eclair Cake

It's been fun ... but difficult. With Christmas falling smack dab in the middle of my peak 3-month marketing campaign, my momentum screeched to a halt in mid-December. My publicist had warned me this would happen, and it most certainly did.

The literary world shuts down for the holidays.

Hearty 4-Bean Salad

Of course we've tried to pump it up again in January, but I can already tell we've lost ground. It has reinforced my belief that the best time for a book release is Sept or Oct - you have just enough time to get in 2-3 months of uninterrupted focused promo and you still benefit from holiday (gift) sales.

But I'm pleased to report that my Eating Stress Free & Healthy in 2016 Contest is going strong. It was my publicist's idea to capitalize on most folks' resolutions to shed a few pounds after Christmas and restart our campaign in January with an emphasis on healthy recipes from the Too Blessed to be Stressed Cookbook. 

Sweet Potato Home Fries

So I posted a number of new PINS (Pinterest) depicting low-fat, heart-healthy, and fiber-rich dishes from the Cookbook and issued the Weight Loss Challenge: 3 pounds in 3 weeks. Got quite a few takers for the Challenge and will give away 5 copies of the Cookbook in a drawing of participants in early Feb.

Hey, speaking of which, it's the perfect time for YOU to get in on the second leg of the Weight Loss Challenge (lose 3 pounds in 3 weeks in Feb!). Hop over to my website httl://deboracoty.com and click on the Contest dropbox. You can't miss the "Eating Stress-Free & Healthy in 2016" contest at the top of the list.

C'mon and join us in starting the year out by slimming up and eating healthier.

And you might win a copy of the award-winning Too Blessed to be Stressed Cookbook to boot!

Okay, writer buddy, let me close with something interesting that was shared at my writing group this week. (And by the way, if you aren't already involved in a writing group, I highly recommend that joining one is #1 on your New Year's resolutions.)

We were discussing the importance of word placement in sentences and our instructor for the evening, author Kat Heckenbach (my fave inspirational speculative fiction writer) suggested to rearrange the word "only" in every free space of this sentence to completely change the meaning:

Best Bean Soup Ever

"She told him that she loved him."

Becomes:
Only she told him that she loved him.
She only told him that she loved him.
She told only him that she loved him.
She told him only that she loved him.
She told him that only she loved him.
She told him that she only loved him.
She told him that she loved only him.

Wow! What a difference one word can make. Goes to show how wars can get started, right?

Stay resolute, my writer friend, and keep your nose to the keyboard. I wish you many happy writing hours in 2016!

Marketing 201

As you already know, if you've been marketing your books recently, brief videos are now considered the way to go. 

In our crazy-busy society, rushed people only have precious few minutes to devote to your marketing efforts, and 1-3 minute videos fit the bill. 

YouTube, of course is the preferred distribution outlet, so if you don't already have a YouTube account, you should definitely consider it. 

With my Too Blessed to be Stressed Cookbook slated for release Nov 1, I've been turning out quite a few brief videos lately (kudos to my husband, videographer extraordinaire), like the introduction to my cookbook above. (By the way, it may appear a bit off center on your computer, but it's centered in the YouTube clip.)

Also on YouTube (and the Too Blessed to be Stressed Cookbook page on my website www.DeboraCoty.com), are three video clips showing how to make some of the super-simple, delicious foods from the cookbook. I've titled them all "Stress-Free Cooking" so they're easy to find online and all in one place.

Another hot marketing tool these days is Pinterest, one of the most popular social media sites. I've developed dozens of Pinterest pins depicting dishes from the Too Blessed to be Stressed Cookbook, under the heading, of course, Stress-Free Cooking. I staged and photographed each dish myself, after studying professional cookbook photos. My assistant designed each pin so that if you click on the food photo to get a better look, it automatically shoots you right to the Amazon ordering page for the cookbook.

Cool idea, huh?

So far, so good. Lots of great feedback from readers and FB friends. I'll let you know how it goes.

Do you have some great marketing tips you can share? 

  

Winner Dinner!

We're all Too Blessed to be Stressed! 

One of the best - and certainly the most fun - book promotions I've ever done was to host an adoption fundraising dinner for my daughter's family.

What in the world does that have to do with promoting a book, you're probably wondering.

Well, everything!

Three months before my daughter's baby boy was due and simultaneously two months before the baby girl she was adopting was due, she and I spent two solid days in her kitchen preparing meals that kind-hearted folks traded for donations to help raise the thousands of dollars needed for steep adoption fees.

Chocolate Eclair Cake for dessert

The literary connection? All meal recipes came from my upcoming Too Blessed to be Stressed Cookbook. We got rave reviews for the Baked Spaghetti, Parmesan Nuggets, and Mudbar Ecstasy. Some excited folks even called the next day begging for more.

Hey, what better way to tease palates and evoke passionate interest than to provide samples of delicious food?

Everyone who bought a meal was included in a drawing; five lucky winners received vouchers for autographed copies of the Too Blessed to be Stressed Cookbook when it debuts Nov 1, and the grand prize winner received a homemade dinner with the author (moi).

Chili Dip for a zesty starter

So last night was the big Winner Dinner and we had an absolute blast! (See photo of winner Donna and her husband Ish above on far left holding Baby Boy, I'm in the middle, my daughter and son-in-law on right holding Baby Girl.)

Once again, the menu consisted of ... can you guess??? ... recipes from the Too Blessed to be Stressed Cookbook!  We feasted on Teriyaki Pork, scalloped potatoes, Spinach-Broccoli Surprise, mixed fruit, and for dessert, none other than my ooey, gooey Chocolate Eclair Cake. Oh, mustn't forget the delicious Chili Dip with Frito Scoops we scarfed as an appetizer.

All recipes require <20 minutes="" prep="" td="">

It was hardly any trouble at all, because every recipe in the Too Blessed to be Stressed Cookbook takes less than 20 minutes of hands-on prep time. The hardest part was deciding which delicious dishes to serve.  

Yummmm! At the end of the evening, in one accord, we all said, "Let's do it again!"

So not only did we help a family, we had a fun evening with some great folks, and made solid inroads into getting word of the Too Blessed to be Stressed Cookbook out throughout our area (the local newspaper even did an article on the fundraising dinner).

As a result, we now have salivating people standing in line for their copies two months before it comes out.

It pays to think outside the bookstore. What creative book promo's have worked for you?

Hangin' in Papa's Waiting Room

Stay busy in Papa God's waiting room

I recently read a blog post by an author celebrating her breakthrough into a national magazine review column that's sure to bring her wide exposure. She's hit the big time:

• Magazine editors approach her for articles
• # of guest blog post requests increased
• Reviews from major media venues
• Speaking gigs easier to find

And it only took her seven books to get there.

Seven books? you wheeze. But I'm only just now finishing my first book and it's taken me a whole year!

Yep. I feel your pain, writer buddy.

My first book, The Distant Shore, took two years to write and another year to find a publisher (a small press in South Carolina). I thought it was the crowning glory of my writerly life, but in reality, it hardly made a ripple in the publishing pond.

So I wrote another. And another. And then with three good quality small press books under my belt, I was able to find an agent to represent my fourth book, this time a different genre, women's inspirational humor.

But alas, that poor, wonderful, overlooked book - Mom NEEDS Chocolate - was destined to release during the direst time in publishing history, 2009, just after The Crash (recession) hit and before Publishing World figured out where it was going with the digital era. Newspapers were folding everywhere, respected publishing companies were going belly up, and no one was buying print books because the media proclaimed that e-books were the wave of the future and print would soon be obsolete. Since very few people owned e-readers yet (they were still a brand new concept), nobody bought any type of book, print or electronic for a period of about two years.

Just long enough to maim the success of Mom NEEDS Chocolate. In fact, not long after that, the publisher (Regal Books) was sold to another publisher who somehow had managed to stay afloat in the turbulent waters.  

While I was languishing (or so it felt) in Papa God's waiting room, I kept writing - magazine articles, a newspaper column, essays, blog posts, new manuscripts that I kept sending out. And one of them caught the eye of a traditional publishing house editor named Kelly.

It turns out Barbour Books was interested in publishing more women's humor nonfiction, and wha-da-ya know? They were willing to take a chance on my book, Too Blessed to be Stressed.  It had a slow start with only modest sales at first (readers were rediscovering books again) but after it had been out a year, sales took off.

To the surprise of the publisher and myself, it spawned a very successful Too Blessed to be Stressed line of books and book products (14 at last count) and has become my personal brand. My writing bank account is finally seeing a ray of sunshine after a decade of cloudy days.

You read that right - it took ten years. Ten years. 

So you see, I have to agree with the seven-book author and the celebrated children's book award-winning author who said, "Want to be a successful author? Give it at least six years to get off the ground."

After you pick yourself off the floor and wipe your eyes, hear me out: There's some good news hiding here. You'll be able to hone your skills and build a very sturdy platform during your time in Papa God's waiting room. As long as you don't drape yourself over the plaid settee and vegetate.

Keep writing. Keep learning. Keep growing.

Because the writer's creed is not good things come to those who wait, but good things come to those who work while waiting.

Word Power

I love Christian bookstores, don't you? 

How important are words?

There are one million words in the English language.

75% of these words are technical and not used in common speech.

25% of these one million words are in a dictionary.

20,000 words make up an average vocabulary.

20,000 words are used by an average woman daily; 7,000 words are used by the average man daily. Plus the grunt factor.

10,000 words we use on a regular basis.

12,000 words are included in the King James Version of the Holy Bible.

21 words make up John 3:16.

What if we use our relatively few words to heal and uplift each other, rather than wound and tear down?

Let's change the world word by word.




*The above comments were part of an awesome address by literary agent Steve Laube (of The Steve Lauby Agency) to the AWSA (Advanced Writers and Speakers Association) members at our 2015 conference.

New Contest Winners!!!!

Lots of Winners!!!

Hey, hey - we've got some winners here! Ten to be exact.

Congrats to the fine folks below whose names were drawn in my "Them Babies Just Keep on Bouncing" contest.

Each will receive the Too Blessed to be Stressed Baby Blessing of their choice. To find out more about each Baby Blessing, hop on my website http://DeboraCoty.com and click on the "Books" dropbox, then Too Blessed Babies.

Some products aren't available just yet (such as the Too Blessed to be Stressed 2016 Planner, the 3-Minute Devo for Women, and the Too Blessed to be Stressed Cookbook, but as soon as they are released, I promise I'll get your prize to you).

Please don't fret if your name's not on the list this time; stay tuned for another great giveaway coming up in conjunction with the fall release of the Too Blessed to be Stressed Cookbook (and I'm talking prizes including not only free autographed books but also GROCERY STORE GIFT CARDS for buying the ingredients to try out the Cookbook's 110 terrific recipes requiring less than 20 minutes prep time ... plus a few ultra cool surprises!)

So without further ado, here are the winners of a free Baby Blessing!

Angela Holland                           Kathy Newborn
Rick Jackson                              Paulette Smallwood
Adriana Fuentes                          Kathy James
Kristen Schuettenberg                 Pamela Black
Tina Rae Collins                          Ana Raquel

Congrats!! Just e-mail or FB message me with your choice and mailing address and your prize will soon be on its way!




And here are your prize options:

Too Blessed to be Stressed (original book)
Muy Bendecida Para Estar Estrasada (Spanish version of original book)
Too Blessed to be Stressed Journal
The Bible Promise Book: Too Blessed to be Stressed Edition
Too Blessed to be Stressed Cookbook (releasing Nov 1)
Too Blessed to be Stressed Wall Calendar
Too Blessed to be Stressed: 3-Minute Devotions for Women (releasing this winter)
Too Blessed to be Stressed 2016 Planner (releasing Sept 1)


A whopping THANK YOU to all my BBFF (Best Blog Friends Forever) for entering - you're always a winner with me!

Hugs,
Deb

State of the Publishing Industry Update

Deb chatting about her books

I always look forward to hearing literary agent Steve Laube of the Steve Laube Agency give his State of the Industry speech at our annual AWSA (Advanced Writers and Speakers Association) conference.

Steve is knowledgeable. Steve is wise. Steve is funny.

It's great to be informed from someone in the know about the publishing industry's newest news, whether it's good, bad, or ugly.

This year (last week) we heard a bit of all three. Here are the highlights:

• Fiction e-books make up 50% of all book sales.
• General e-books make up 30% of all book sales.
• Novels are considered throw-aways after 1 read.
• Nonfiction books are keeps on your shelf as bookmarks of your life. 
• The publishing industry is like a labyrinth; the walls move every day ... meaning editorial departments and publishing house staff shift constantly. Some disappear completely. Personalities drive publishing companies.
• Amazon holds the keys to publishing sales, even though their own effort at publishing failed dramatically. Amazon sells books only to get you in to their "store," collect your data and sell you other stuff (they make their most money off other goods, not books). For example, Amazon is the #1 diaper seller in the world; they also make huge shoe and electronics sales. 
• Amazon print and digital (Kindle) sales make up half the business of many Christian publishers.
• In bookstore retail news, the recent Family Christian Stores declaration of bankruptcy (26 stores in 34 states) lost some publishers up to one million dollars in February, 2015, although Family Christian was probably doing only about 5% of all Christian book sale business. This story is not over yet. As you know, Family Christian still has its doors open. 
• Even if Family Christian goes under, it will not sink the industry. Christian book sales in general are strong, steady, and stable.
• Newsletters are now considered the #1 marketing tool for authors because the author is in total control (unlike social media outlets such as Twitter or FaceBook who make and change their rules whenever they please). 

Our audience of people who look to the Christian Book industry to feed our families left encouraged and ready to press our noses back to the grindstones.

I did hear mutterings among my peers of professional speakers that speaking invitations from distant churches (requiring paid cross country travel and accommodations) had declined somewhat this year, but we could only speculate that the financial crunch of '08-09 had caused residual tightening of belts and budgets.

I'd love to hear your take on the health of publishing. What has been your recent experience?

Lots of Winners!

Lots of Winners!!!

Hey, hey - we've got some winners here! Ten to be exact.

Congrats to the fine folks below whose names were drawn in my "Them Babies Just Keep on Bouncing" contest.

Each will receive the Too Blessed to be Stressed Baby Blessing of their choice. To find out more about each Baby Blessing, hop on my website http://DeboraCoty.com and click on the "Books" dropbox, then Too Blessed Babies.

Some products aren't available just yet (such as the Too Blessed to be Stressed 2016 Planner, the 3-Minute Devo for Women, and the Too Blessed to be Stressed Cookbook, but as soon as they are released, I promise I'll get your prize to you).

Please don't fret if your name's not on the list this time; stay tuned for another great giveaway coming up in conjunction with the fall release of the Too Blessed to be Stressed Cookbook (and I'm talking prizes including not only free autographed books but also GROCERY STORE GIFT CARDS for buying the ingredients to try out the Cookbook's 110 terrific recipes requiring less than 20 minutes prep time ... plus a few ultra cool surprises!)

So without further ado, here are the winners of a free Baby Blessing!

Angela Holland                           Kathy Newborn
Rick Jackson                              Paulette Smallwood
Adriana Fuentes                          Kathy James
Kristen Schuettenberg                 Pamela Black
Tina Rae Collins                          Ana Raquel

Congrats!! Just e-mail or FB message me with your choice and mailing address and your prize will soon be on its way!




And here are your prize options:

Too Blessed to be Stressed (original book)
Muy Bendecida Para Estar Estrasada (Spanish version of original book)
Too Blessed to be Stressed Journal
The Bible Promise Book: Too Blessed to be Stressed Edition
Too Blessed to be Stressed Cookbook (releasing Nov 1)
Too Blessed to be Stressed Wall Calendar
Too Blessed to be Stressed: 3-Minute Devotions for Women (releasing this winter)
Too Blessed to be Stressed 2016 Planner (releasing Sept 1)


A whopping THANK YOU to all my BBFF (Best Blog Friends Forever) for entering - you're always a winner with me!

Hugs,
Deb

What is Truth, Really?

Spouse and I were rewatching an old fave movie the other night - A Knight's Tale - and I noticed something interesting I'd not caught the last ten times I watched it.

The charming story takes place in the olden days of Knights and Ladies, nobility and peasants, with the late great Heath Ledger looking his most dapper in the lead role. (I highly recommend it as a clean and clever Friday night fam flick.)

Near the beginning of the movie, Heath's character and his two adorable peasant sidekicks encounter a naked Geoffrey Chaucer trudging down the road. Paul Bettany, who plays a hilariously high-wordy, immensely likable Chaucer, apparently suffers from a gambling addiction and when he loses everything on a bad run, including his clothes, it's not unusual for him to be gallivanting around in his birthday suit (don't worry, we only see his backside).

So on yet another occasion when he again is reduced to stark buffidity (not a word but should be), Chaucer defends a bold-faced lie he has just laid on an angry Heath with this little gem: "I'm a writer! I give the truth scope."

Oh the marvel of that magnificent statement! Let me repeat it so we writers can roll it around together on our collective tongue:

"I'm a writer! I give the truth scope."

Well said, Geoff, ole boy.

I am often asked by writers-in-the-making at my writing workshops how much literary license is allowable in constructing nonfiction ... say, memoirs for example. (Obviously the sky's the limit in fiction, so I will focus on nonfiction here.)

My answer? More than you might think.

Consider the bestselling mega-hit memoir, Angela's Ashes. It's highly unlikely that author Frank McCourt, an adult recording true events of his long past childhood, could recall word-for-word conversations that took place every day for the numerous years covered in the book.

Yet chapter after chapter is ripe with detailed conversations that expertly expose character traits and move story lines along toward a gripping climax, more showing than telling (every writer's ultimate goal).

I've never had the opportunity to ask Frank if he was compelled to use literary license in creating all that dialogue, but my educated guess is that it was necessary for him to elaborate on basic elements of truth in order to reconstruct scenes that led to events as he remembered them.

Every memoir and creative nonfiction workshop I've ever attended confirms and condones this.There really is no other logical way to record conversations that occurred long ago, or that occurred without the author present. You work with what you DO know to be true, staying loyal to the character and events, and do the best you can to fill in the holes.

So stop stressing over that memoir chapter depicting the well deserved nosebleed you gave your pesky cousin when you were eight. When he appears at your door snorting fire after reading about it as a 45-year-old, simply smile and quote the Prince of Tales, Geoffrey Chaucer, "I'm a writer! I give the truth scope."

     





 

Repackaging

Out with the old and in with the new

As usual, I'm in a hurry as I fly down the frozen food aisle, jerking my grocery buggy to a halt in front of the familiar glass case from which I've plucked my low-calorie lunch of choice a thousand times before.

Intending to grab a few of my favorite flavors and run, my hand freezes in mid-air.

Wait. Whoa, Nellie. What's this? In place of the white boxes with the orange curly-cue logo I've been purchasing for the past few years, there's a stack of strange brown logo-less boxes I don't recognize.

Grrrr. Who moved my cheese?

But upon further inspection, I see that this is, after all, the very same product I'm seeking. Same only different.

The food looks the same and has the same nutritional listings. But it's in a new box. With a completely new look. About 180 degrees from the way it used to look.

So why do companies repackage products? Even tried and true products?

A few obvious reasons include a desire to:

• Revamp their image
• Attract a new or wider audience
• Update their look 

A recent example is the Motorola cell phone, which after years on the market was redesigned to appear more like a fashion statement. Indeed, sort of like a  piece of jewelry. Why? Because women are their proven primary market and women, as you know, are interested in fashion.

(Hey, why don't they think chocolate here? I'd buy a new cell phone if it looked and smelled like a Cadbury bar.)

Similarly, Johnson & Johnson felt that Rembrandt toothpaste needed a cleaner, fresher look, so they simplified, using the same tube but changing the packaging from a word-cluttered, color-splashed spectacle to a plain white box that opens from the top like a gift. A gift to yourself.

Have these changes made a difference in sales? The jury's still out, but early indicators are quite positive.

Books do the same thing for the same reasons. 

I've made a game out of  looking up a certain historical romance each time I've enter a bookstore for the past few years because the gal on the book cover has on a different colored dress every time I see her. That chick has the most extensive wardrobe of any one-dimensional woman I know.

Because of a simple change - same dress, different color - that book has had as many lives as a Manx. Other books may come and go from bookstore shelves within three months, six months, one year, but that one's taken up residence and doesn't appear to be going anywhere any time soon.

I understand the red dress has been the hands-down bestselller. Hmm. Not really hard to guess why.

Last year the publisher of three of my early books decided on repackaging for the same reasons listed above. You  may have already seen the remakes of my historical novels, The Distant Shore and Billowing Sails, but the finalized cover for Grit for the Oyster: 250 Pearls of Wisdom for Aspiring Writers has recently been released.

I'd love to share it with you now (see above).

I think repackaging is generally a good idea and an effective marketing tool, but some argue that occasionally it causes confusion and consumer irritation ("Why change a good thing?" "If it ain't broke, don't fix it.")

So what do you think? I'd love to hear your feedback.